Chop N' More Packaging

Overview

The Chop N' More packaging design was created to visually express energy, motion, and boldness — earning a Silver place and ribbon in the 2018 Indigo Design Awards for Packaging. Designed for a kitchen tool that chops fruits and vegetables, the packaging takes the form of an exclamation mark to emphasize both the excitement and function of the product.

The Challenge

Design packaging that balances visual appeal, clear functionality, and brand identity — ensuring it performs well in both physical and digital retail environments.

Concept

I focused on a "Precision Meets Versatility" concept, combining a bold modern aesthetic with functional storytelling.

Execution

• Clean typography for readability at a glance
• Vibrant accents to guide the eye toward key product features
• Instructional visuals that quickly demonstrate use
• Packaging mockups optimized for e-commerce thumbnails and retail shelving

Project Images