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Zak Bagans' The Haunted Museum
Branding & Marketing Design
Overview
After visiting Zak Bagans' The Haunted Museum in Las Vegas, I was so inspired by the immersive experience that I chose to reimagine its branding as a personal design project. I developed a bold, vintage-inspired logo, redesigned the museum's main signage, and created custom promotional materials including souvenir pins and themed admission tickets.
The Challenge
Develop a cohesive branding system for Zak Bagans' The Haunted Museum, reflecting its eerie, mysterious identity.
Concept
A retro-inspired identity using vintage typography, limited color palettes, and mystical visual elements.
Execution
- Logo design reflecting classic haunted motifs
- Branded signage, tickets, and souvenir pins
- Packaging mockups to create a seamless customer experience
Impact
Created a unified brand identity that captures the museum's personality, reinforcing its immersive storytelling and boosting merchandise appeal.
Project Images









Project Details
Project
Zak Bagans' The Haunted Museum
Category
Branding & Identity
Disciplines
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