Language
Presidential 2024 Campaign
Brand Identity & Marketing Design
Overview
For Alan Collinge's 2024 presidential campaign with Student Loan Justice, I developed a bold new logo and a set of three web ads tailored for social media engagement. The logo integrates patriotic red, white, and blue with clean, modern typography and a circular badge design that evokes strength, unity, and grassroots momentum.
The Challenge
With multiple candidates competing for voter attention, the biggest challenge was standing out in a crowded, high-stakes election cycle while maintaining credibility and relatability.
Concept
The campaign was built around the central concept "A Future United." The goal was to inspire hope, inclusivity, and leadership through a modern visual identity.
Execution
- Bold circular badge logo with patriotic palette
- Three web ads optimized for social media
- Campaign messaging aligned with student debt reform
- Digital-first design for scroll-stopping performance
Impact
Delivered a cohesive visual identity and multi-platform marketing strategy that connected with voters across digital, print, and grassroots channels.
Project Images
Project Details
Project
Presidential 2024 Campaign
Category
Political Campaign Design
Disciplines
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