Action Plan for Success: Act with Confidence

Social Media Web Ads/Banners/Postcard

This project, Action Plan for Success: Act with Confidence, was a branding and promotional design created for a Chamber of Commerce event hosted by Jim Root. The event focuses on helping business professionals rebuild confidence and take strategic steps toward growth. I designed a cohesive suite of materials—including an Eventbrite banner, Facebook web ad, and printed postcard—that visually align with the event’s empowering message. With bold typography and a clean, professional layout, the designs aim to inspire action and drive attendance across both digital and physical platforms.

Overview

Designed a cohesive set of digital ads, banners, and a promotional postcard for the “Action Plan for Success” campaign, aimed at inspiring professionals to build confidence and take decisive steps toward their personal and career goals.

Challenge

The goal was to create an eye-catching, motivational, and highly shareable set of marketing materials that could work across multiple platforms while maintaining a consistent brand message.

Insight

Audiences are more likely to engage with positive, action-oriented content when it feels personal and empowering. The designs needed to evoke confidence, clarity, and inspiration while staying professional and visually unified.

Solution & Concept

• Developed the concept “Act with Confidence” to anchor the messaging

• Designed vibrant social media graphics optimized for multiple aspect ratios

• Created responsive web banners highlighting key action steps

• Designed a print postcard to complement the digital strategy and provide a tangible brand touchpoint

Impact

The final assets provided a consistent, multi-platform visual strategy, improving brand visibility and encouraging higher engagement across social platforms and email campaigns.