Chop N' More Packaging

This packaging was designed to convey a "loud" feeling for its overall design. The product is used for chopping different types of vegetables and fruit. The shadows create a three-dimensional feel and emphasize its loudness. The diagonals create speed while the bright orange gives an energetic feel. Its overall shape is an exclamation mark where although literal, creates excitement and displays the most important part of the product which chops food.

The illustrations show how the product functions while being illustrated in a minimal style. I used bold, all capital typography to add to a “loud” feel along with bright harmonious color combinations. I added accurate die lines, trim marks, and dimensions that fit the product inside. I assembled and photographed the packaging for final display.