Chop N' More Packaging

The Chop N' More packaging design was created to visually express energy, motion, and boldness—earning a Silver place and ribbon in the 2018 Indigo Design Awards for Packaging. Designed for a kitchen tool that chops fruits and vegetables, the packaging takes the form of an exclamation mark to emphasize both the excitement and function of the product. Diagonal lines and three-dimensional shadows enhance the sense of speed and loudness, while the bright orange color injects vibrancy and urgency. Minimal, functional illustrations demonstrate how the product works, paired with bold, all-caps typography for maximum visual impact. The final packaging includes precise die lines, trim marks, and measurements tailored to the product, and was fully assembled and photographed for presentation.