Fusion Bicycles Website
UI/UX Design
A website redesign along with a new identity and video of working prototype. The site is edgy with its angles on each page that add to an expensive, classy feel. The angles give a sense of speed and movement while the black and red colors represent energy. The type is balanced and organized. Disclaimer: Website and stationery created as a fun personal redesign only.
Designed a modern, responsive website for Fusion Bicycles to enhance online presence, showcase products, and build a stronger community around cycling.
Challenge
The goal was to create a user-friendly website that communicates the brand’s personality while providing a smooth, intuitive shopping and browsing experience.
Insight
Cycling enthusiasts want a seamless digital experience where they can easily explore products, learn about the brand, and access resources like maintenance tips and community events.
Solution & Concept
Created a clean, dynamic interface emphasizing ease of navigation
Developed responsive layouts optimized for both desktop and mobile
Integrated product galleries, community features, and blog content
Used a bright, active color palette to reflect the brand’s energy and lifestyle focus
Impact
The redesigned website elevated brand credibility, increased online engagement, and improved usability, making it easier for customers to connect with the brand and explore its offerings.
