Fusion Bicycles Stationery
Brand Identity & Print Design
This stationery includes a redesigned website. I chose the color red and black for its color scheme because red is associated with energy, warmth, passion, and can heighten a sense of activity. Black helps create a bold look that gets its point across. The logo is organized so the "O" and C" create a bicycle chain linking the two words together. The "O" also reads as part of the chain while the "C" reads as a bike tire. The font is a geometric san serif typeface enhancing a modern, trendy feel. Disclaimer: Website and stationery created as a fun personal redesign only.
Overview
Developed a cohesive stationery suite for Fusion Bicycles, a contemporary bike shop focused on innovation, community, and active lifestyles.
Challenge
The stationery needed to reflect the brand’s energy and forward-thinking values while maintaining a clean, professional look suitable for both retail and corporate partnerships.
Insight
Active lifestyle brands thrive when their visual identities feel fresh, modern, and accessible while remaining consistent across all touchpoints.
Solution & Concept
Designed a stationery set including business cards, letterheads, and envelopes
Incorporated dynamic logo placement and vibrant accent colors inspired by cycling culture
Balanced bold typography with ample white space for readability
Ensured all designs aligned seamlessly with Fusion Bicycles’ overall branding
Impact
The stationery suite strengthened brand cohesion and provided a polished, professional identity that supported both customer trust and business growth.
