Rita Fash Logo

Branding & Identity Design

For the Rita Fash logo, I worked closely with the client to create a brand identity that reflected the elegance and confidence of her fashion line. Inspired by high-end beauty and timeless style, the final design blends bold, modern typography with a sleek, minimalist aesthetic. The result is a versatile logo that elevates her brand across platforms—whether on garment tags, social media, or digital storefronts—while capturing the spirit of sophistication and individuality at the heart of Rita Fash.

Challenge:
Develop a sleek, modern brand identity for Rita Fash, a fashion line targeting young professionals.

Insight:
Fashion consumers associate minimalism and clean lines with sophistication and timelessness.

Concept:
A wordmark with bold typography, designed to convey elegance while maintaining flexibility for multiple platforms.

Execution:

• Logo design optimized for both digital and physical assets

• Brand color palette emphasizing neutrals with a luxury accent

Impact:
Delivered a versatile identity that translated seamlessly across platforms, creating a cohesive, upscale brand presence.