Rita Fash Logo

This project was created for a client for a start up fashion clothing brand. The brand focuses on modern women’s clothing only. I used a tall condensed serif for the heading with the tagline, and letters “R’ and “F” in a script font to show the sophisticated, up scale luxury vibe. I illustrated a taller women in a long gown to show a luxurious vibe alongside a taller serif font so they pair together well. The woman is a dark green and black color scheme to stand out with the letters “R” and “F.” I illustrated only the main parts of her face to show expression and work well when the logo is shrunk down.