STUDENT LOAN JUSTICE LOGO
Branding & Identity Design
I redesigned the Student Loan Justice logo to create a bold and empowering visual identity that better reflects the organization’s mission. By incorporating a raised fist holding a graduation cap into the letter “T” in “STUDENT,” the logo symbolizes strength, unity, and the fight for reform. The clean typography and contrasting colors convey professionalism and urgency, making it both modern and memorable for advocacy efforts across digital and print platforms.
Overview
Student Loan Justice is a nonprofit advocacy organization dedicated to raising awareness about the student debt crisis and pushing for legislative reform. The goal of this project was to create a strong, recognizable logo and visual identity that communicates urgency, trust, and empowerment while resonating with both affected borrowers and policymakers.
Challenge
The biggest challenge was designing a logo that captured the seriousness of the student debt crisis while also inspiring hope and action. The identity needed to:
Appeal to a wide and diverse audience, including students, graduates, activists, and legislators
Convey trustworthiness and credibility as a nonprofit organization
Be versatile enough for digital, print, merchandise, and social media advocacy campaigns
Insight
Student loan debt is an emotionally charged issue, affecting millions of Americans. To build stronger advocacy momentum, the logo needed to:
Reflect solidarity and unity within the movement
Balance professionalism (to gain credibility with policymakers) with approachability (to connect with everyday borrowers)
Be simple, memorable, and timeless for long-term use
Solution & Concept
The logo was designed around the concept of “Breaking Free from Debt.”
Key Design Choices:
Symbolism: A clean, modern emblem combining a graduation cap and rising upward motion to represent opportunity, progress, and reform
Typography: Bold, sans-serif lettering for strength and clarity
Color Palette: A balanced mix of deep blue for trust and green for financial growth and hope
Scalability: Designed for versatility across campaign materials, website headers, petitions, protest signage, and merchandise
Impact
The final logo established a strong, cohesive visual identity for Student Loan Justice, enabling the organization to:
Present a credible and professional image to policymakers and media outlets
Improve recognition across advocacy campaigns and social platforms
Strengthen supporter engagement by giving activists a unifying visual symbol to rally behind
