Zak Bagans' The Haunted Museum Branding

Branding & Marketing Design

After visiting Zak Bagans' The Haunted Museum in Las Vegas, I was so inspired by the immersive experience that I chose to reimagine its branding as a personal design project. I developed a bold, vintage-inspired logo, redesigned the museum’s main signage, and created custom promotional materials including souvenir pins and themed admission tickets. The visual identity leans into the eerie yet playful atmosphere of the museum, using a limited color palette, retro typography, and illustrated elements that nod to the paranormal exhibits—like the infamous Peggy the Doll.

Challenge:
Develop a cohesive branding system for Zak Bagans’ The Haunted Museum, reflecting its eerie, mysterious identity.

Insight:
Visitors are drawn to immersive, thematic experiences, so the branding had to create anticipation while feeling authentic to the museum’s paranormal vibe.

Concept:
A retro-inspired identity using vintage typography, limited color palettes, and mystical visual elements.

Execution:

• Logo design reflecting classic haunted motifs

• Branded signage, tickets, and souvenir pins

• Packaging mockups to create a seamless customer experience

Impact:
Created a unified brand identity that captures the museum’s personality, reinforcing its immersive storytelling and boosting merchandise appeal.