Nickelback CD Packaging & Merchandise

Branding, Packaging & Print Design

For this project, I created a full redesign of Nickelback's Here and Now album packaging along with custom lyric-based merchandise. The refreshed album cover and tracklist design blend warm, radiant tones with surreal ocean imagery, creating a bold yet nostalgic atmosphere. To complement the album, I designed coordinating t-shirts featuring standout lyrics from the track “Lullaby,” using expressive typography, vibrant color blocking, and musical iconography. The overall direction reintroduces the album with a modern, emotionally resonant aesthetic that connects visually and lyrically with fans.

Challenge:
Redesign the “Here and Now” album packaging and create merchandise concepts to modernize the band’s visual identity.

Insight:
Fans connect deeply with lyrical meaning and emotional tone, so the packaging needed to reflect the album’s themes visually.

Concept:
A surreal ocean-inspired design, blending atmospheric imagery with bold lyric integration.

Execution:

• Redesigned CD cover, inside spreads, and lyric booklet

• Created cohesive merchandise concepts, including T-shirts and posters

• Utilized expressive typography and layered textures for a moody, immersive vibe

Impact:
Elevated the band’s visual branding by aligning packaging with emotional storytelling, demonstrating expertise in music-related design.