Zak Bagans' The Haunted Museum Branding

After visiting Zak Bagans' The Haunted Museum in Las Vegas, I was so inspired by the immersive experience that I chose to reimagine its branding as a personal design project. I developed a bold, vintage-inspired logo, redesigned the museum’s main signage, and created custom promotional materials including souvenir pins and themed admission tickets. The visual identity leans into the eerie yet playful atmosphere of the museum, using a limited color palette, retro typography, and illustrated elements that nod to the paranormal exhibits—like the infamous Peggy the Doll.