Annerley Glassworks Marketing Collateral
Branding & Print Design
Annerley Glassworks is accompanied with a website as a personal redesign only. The logo was inspired by the famous Australian nursery rhyme, "Kookaburra Sits in the Old Gum Tree" and bold strokes of stained glass and its vibrant color. The mailable brochure features a large image of a lamp in which the company mainly sells and crafts as a specialty. The inside and outside panels feature their variety of stained glass styles they specialize at crafting such as Art Deco, Traditional, Australiana and Contemporary. Programs used: InDesign for brochure layout, Illustrator for logo, and Photoshop for editing brochure panel images. Disclaimer: marketing collateral created as a fun personal redesign only.
Overview
Created branded marketing collateral for Annerley Glassworks, a premium glass design studio specializing in custom installations and architectural glass solutions.
Challenge
The client needed a refined, elegant identity and supporting materials that would convey craftsmanship and sophistication while appealing to architects, designers, and luxury homeowners.
Insight
Luxury design clients respond to minimalist visuals, clean typography, and high-quality materials that reflect the artistry of the product itself.
Solution & Concept
Designed a visual identity system featuring elegant typography and a modern, polished color palette
Created high-quality brochures, business cards, and branded inserts
Used premium mockups to position the brand as high-end and aspirational
Ensured the collateral highlighted craftsmanship, detail, and artistry
Impact
The final collateral elevated the studio’s image, creating a luxury brand perception that aligned with its clientele and strengthened its position within the architectural and interior design market.
