Maglite LED Flashlight Ad
Print & Digital Ad Campaign
The Maglite LED flashlight ad shows the light being so bright it is perfect for lighting up not only someone's night, but their world too. The flashlight's brightness is so powerful, it will do its job well. I manipulated imagery in Photoshop to show a strong concept behind the work.
Overview
Created a high-impact advertising design for Maglite’s LED Flashlight campaign, focusing on product performance, durability, and innovation.
Challenge
Design an ad that effectively communicates premium quality and advanced LED technology in a crowded consumer market while maintaining Maglite’s established brand identity.
Insight
Buyers of high-end flashlights value reliability, craftsmanship, and brightness. The visuals needed to highlight Maglite’s long-standing reputation while showcasing its cutting-edge LED features.
Solution & Concept
Developed a bold headline emphasizing power and precision
Used a dark, moody aesthetic to enhance the product’s sleek, premium appeal
Highlighted key specs visually for quick comprehension
Designed the layout for print magazines, product packaging inserts, and digital ads
Impact
Delivered an ad that elevated brand positioning by blending heritage and innovation, helping Maglite connect with both loyal customers and new tech-focused buyers.
