Chop N' More Packaging

Product Packaging Design

The Chop N' More packaging design was created to visually express energy, motion, and boldness—earning a Silver place and ribbon in the 2018 Indigo Design Awards for Packaging. Designed for a kitchen tool that chops fruits and vegetables, the packaging takes the form of an exclamation mark to emphasize both the excitement and function of the product. Diagonal lines and three-dimensional shadows enhance the sense of speed and loudness, while the bright orange color injects vibrancy and urgency. Minimal, functional illustrations demonstrate how the product works, paired with bold, all-caps typography for maximum visual impact. The final packaging includes precise die lines, trim marks, and measurements tailored to the product, and was fully assembled and photographed for presentation.

Overview:
Chop N’ More is a versatile kitchen tool designed for modern home cooks. The goal was to create packaging that stood out on retail shelves while instantly communicating the product’s multifunctionality for online shoppers.

Challenge:
Design packaging that balances visual appeal, clear functionality, and brand identity—ensuring it performs well in both physical and digital retail environments.

Insight:
Consumers make split-second purchase decisions based on packaging. To capture attention, the design needed to highlight usability and product benefits while maintaining a clean, premium look.

Solution & Concept:
I focused on a “Precision Meets Versatility” concept, combining a bold modern aesthetic with functional storytelling:

• Clean typography for readability at a glance

• Vibrant accents to guide the eye toward key product features

• Instructional visuals that quickly demonstrate use

• Packaging mockups optimized for e-commerce thumbnails and retail shelving

Impact:
The final packaging achieved a highly polished, functional, and market-ready look. By combining a strong visual hierarchy with persuasive messaging, the design enhances brand trust and improves the product’s competitive edge across sales channels.