Fusion Bicycles Stationery

This stationery includes a redesigned website. I chose the color red and black for its color scheme because red is associated with energy, warmth, passion, and can heighten a sense of activity. Black helps create a bold look that gets its point across. The logo is organized so the "O" and C" create a bicycle chain linking the two words together. The "O" also reads as part of the chain while the "C" reads as a bike tire. The font is a geometric san serif typeface enhancing a modern, trendy feel.