Presidential 2024 Campaign
Brand Identity & Marketing Design
For Alan Collinge’s 2024 presidential campaign with Student Loan Justice, I developed a bold new logo and a set of three web ads tailored for social media engagement. The logo integrates patriotic red, white, and blue with clean, modern typography and a circular badge design that evokes strength, unity, and grassroots momentum. The star elements emphasize leadership and national focus. Each web ad was designed to highlight key campaign messages—student debt cancellation, economic fairness, and political reform—using impactful visuals and concise calls to action optimized for scroll-stopping performance on platforms like Instagram, Facebook, and Twitter.
Overview
The Presidential 2024 Campaign project focused on developing a cohesive visual identity and multi-platform marketing strategy for a political candidate. The objective was to create trustworthy, memorable, and emotionally resonant branding that could connect with voters across digital, print, and grassroots channels.
Challenge
With multiple candidates competing for voter attention, the biggest challenge was standing out in a crowded, high-stakes election cycle while maintaining credibility and relatability. The campaign needed to:
Build brand recognition quickly
Deliver a unified message across platforms
Appeal to diverse demographics without alienating key voter groups
Insight
In a polarizing election year, voters respond most strongly to emotional storytelling and consistent branding. By analyzing successful past campaigns, it became clear that:
Patriotism resonates when modernized and personalized
Consistency across print, digital, and merchandise builds trust
Clear messaging paired with bold, memorable visuals drives voter engagement and recognition
Solution & Concept
The campaign was built around the central concept: “A Future United.” The goal was to inspire hope, inclusivity, and leadership through a modern visual identity and a strategically aligned content system.
