Suicide Awareness Poster

Print Poster Campaign

This suicide prevention poster was designed to raise urgent awareness about the rising suicide rates in the United States, using stark visuals and bold typography to convey the escalating crisis. The design features a projected timeline showing a dramatic increase in suicide deaths if no action is taken, reinforced by a powerful call to action: “TEXT NOW TO SAVE A LIFE” alongside the National Suicide Prevention Text Lifeline. The layout is clean but impactful, combining accessible data visualization with a compassionate tone, making it especially suitable for display in mental health clinics and community spaces.

Challenge:
Create a poster that raises awareness about rising suicide rates in the U.S. and encourages immediate action.

Insight:
Statistics on suicide rates are alarming, but audiences tend to tune out overwhelming data unless paired with an emotional hook.

Concept:
“TEXT NOW TO SAVE A LIFE” — a bold, urgent call-to-action that places viewers in the role of someone who can make a difference.

Execution:

• Clean, minimal layout highlighting key statistics

• Emotional typography paired with a clear crisis helpline

• Strategic color palette: red for urgency, white for hope

Impact:
Designed to connect emotionally while educating viewers. Shared as part of a larger mental health awareness campaign and received positive engagement within online advocacy communities.